June 10, 2025

Bad Merch Is Brand Clutter, Not a Gift

When it comes to corporate giveaways and event swag, the line between a thoughtful gift and brand clutter can be razor-thin. Too often, companies fall into the trap of distributing bad merch promotional items that end up forgotten in drawers, discarded, or worse, thrown away. This kind of merchandise doesn’t build goodwill or strengthen your brand; it creates clutter, wastes resources, and leaves a negative impression.

Why Bad Merch Hurts Your Brand

When products aren’t relevant, lack quality or have poor design, it shows your brand doesn’t care about what is important to your audience. There is a chance someone will view your gift as only valuable because it was free which can unintentionally say something negative about your business. Also, poor quality merchandise is a waste to the environment and many shoppers are becoming more concerned with sustainable and meaningful brands as a result.

From poorly designed pens to generic stress balls or low-quality plastic items, bad merch doesn’t engage your audience or promote brand recall. It is not used, just adding to the mess and extra clatter instead of reducing it.

The Power of Meaningful, Strategic Merch

Good merch represents your brand’s character and telling elements, unlike average merch. It emotionally connects with its recipients, gives value in useful ways and keeps users coming back which lead to more people seeing the brand and remaining loyal to it. Good merchandise reflects your company’s personality and is useful for your clients, both personally and in their jobs.

Merch That Drives Growth, Not Just Costs

We believe merch should generate results — not just fill goody bags. With the right strategy, merchandise becomes a powerful tool to drive business growth. When thoughtfully designed and targeted, merch can strengthen relationships, boost loyalty, and create measurable impact. Here’s how:

Drive Sales with Merch

79% of promotional product recipients are more likely to do business with the brand again. The right merch can turn one-time interactions into lasting customer relationships.

Boost Team Engagement with Merch

69% of employees say they would work harder if their efforts were tangibly recognized. Branded merch shows appreciation, strengthens company culture, and motivates performance.

Monetize Your Brand with Merch

Brands like Starbucks — branded merchandise makes up around 20% of their revenue. Smart, sellable merch isn’t just marketing — it’s a profitable revenue stream.

Amplify Brand Experience with Merch

76% of buying decisions are made at the point of purchase. Good merchandise can strengthen your brand and create memorable experiences for customers.

What Makes a Successful Merch Partnership

H3:Time Investment: Allow at least 4–8 weeks for the entire process of discovery, development, and delivery. Taking the time to plan carefully ensures your merchandise is thoughtfully designed and impactful.
H3:Brand Access: Providing us with your brand guidelines and business objectives is essential. This access allows us to create merchandise that truly reflects your brand identity and supports your goals.
H3:Quality Priority: Prioritizing high-quality merch is key to making a lasting impression. Quality items are remembered and valued, unlike generic souvenirs that quickly get forgotten.
H3: Impact Measurement: Measuring and sharing the results of your merch campaigns helps us refine and improve your strategy. With feedback, each new round of merchandise becomes even more effective and targeted.

How Viviamo Transforms Your Merch Strategy

At Viviamo Concepts, we believe it’s important to think of merch as something valuable, not just as a box to tick during event organization. We make sure the merchandise we design matches your brand, is of high quality and is within your budget. All of our work is made to touch hearts, measure results and last in people’s memories. What we focus on is:

H3:Customization: We can help you with custom touches such as logo stamps, personal messages and choosing the right colors for your brand. No matter the product, it is carefully designed to represent and build upon your company’s identity.
H3: Quality & Relevance: We carefully curate merchandise that recipients will actually use and appreciate. This ensures your merch stands out for the right reasons and creates real brand value.
H3:Sustainability: We provide eco-friendly merch options to help reduce waste and environmental impact. These choices align with the growing demand for conscious and responsible gifting.
H3: Strategic Impact: Our merch solutions go beyond aesthetics to serve your specific business goals. Whether you're building brand awareness, appreciating clients, or engaging employees, we make sure your merch delivers results.

Say Goodbye to Brand Clutter

With Viviamo’s expertise, your merch becomes more than just a giveaway — it transforms into a meaningful gift that sparks connection, builds loyalty, and elevates your brand’s reputation. No more clutter. No more wasted budgets. Just thoughtful, strategic merch that delivers real value. Together, we create lasting impressions that turn recipients into advocates for your brand.